dataXchange 2026

Our two-day agenda features cutting-edge sessions, meaningful conversations, and networking opportunities designed for data and marketing professionals.

Conference Themes

Four major themes driving the future of data science and analytics

Data Innovation & Strategy

Latest developments in data science, analytics, and strategic implementation in business.

Analytics in the Age of AI

Exploring how artificial intelligence is transforming data analytics and decision-making.

Martech That Drives Business Value

Marketing technology solutions that deliver measurable business impact and ROI.

People and Team Strategies

Building high-performing data teams and fostering data-driven organizational culture.

Huddle Topics

Getting the Organization Ready for AI
GA
Using AI as a Data Analytics Front-End
GA
A Product Management approach to building your team
RR
From modernizing your tech stack to AI proofs of concept: Securing your 2026 Budget
RR
Be the CEO of Your Career: Strategies to Navigate and Grow in a Shifting Landscape
LA
Customer Journey Optimization: Organizational Alignment for Success
LA
From Forecasting to Attribution — Unlocking the Full Power of MMM
BH
Rethinking Measurement — Building a Next-Gen Framework for Modern Marketing
BH
AI Trust: From Black Box to Clarity
BM
Designing Authentic Experiences That Truly Engage
AL
Building Better Data Foundations with Engineering Best Practices
AR
Designing the Data Org: Centralize of Distribute?
AR
Responsibility in the Age of AI: Ethics, Privacy and Governance
RS
Measure Twice, Cut Once: The Power of Data Planning
RS

Conference Pass Pricing

Each pass includes welcome reception, both days of huddle sessions, and breakfast + lunch on Tuesday and Wednesday. One-day passes are not available - full participation across both days delivers the complete dataXchange experience.

Early Bird Pass
$999

Valid through 10/31/25

ACTIVE NOW
End of Year Pass
$1,500

Valid through 12/31/25

Full Price Pass
$2,200

Valid until sold out

Conference Agenda

A carefully curated program, built to connect industry leaders with each other so they can discuss cutting-edge topics.

Upon Arrival

Monday February 23rd

Welcome & Networking

5:30PM - 8:30PMSponsored
Outside President's lounge

Registration

5:30PM - 8:30PMSponsored
President's Lounge

Welcome Reception

Network with fellow attendees and enjoy refreshments

Day One

Tuesday February 24th

Data Innovation & Strategy

8:00AM - 10:30AMSponsored
Outside Skyline Breakfast area

Registration

8:00AM - 9:30AMBreak
Skyline Mt View Dining Room

Breakfast

9:00AM - 10:00AMKeynote
Skyline Mt View Dining Room

Welcome & Keynote Fireside Chat

Opening remarks and foundational keynote presentation

10:15AM - 11:45AMConversation
Rhon MN Rhon KL /Laurel F/G/H

Huddle Block 1

Interactive discussions in a small-group setting

12:00PM - 1:00PMBreak
Skyline Mt View Dining Room

Lunch

Networking lunch with attendees and speakers

1:15PM - 2:45PMConversation
Rhon MN Rhon KL /Laurel F/G/H

Huddle Block 2

Continued interactive session

3:00PM - 4:30PMConversation
Rhon MN Rhon KL /Laurel F/G/H

Huddle Block 3

Final conversation session for day one

5:50 PM
Meet at Lobby

Shuttle Service to Country Club Dinner

Meet at Lobby for Shuttle to Country Clubhouse. *Shuttles will run continuously starting at 6 PM

6:00PM - 7:00PM
Country Clubhouse Fox & Hound

Cocktail Reception

7:00PM - 10:00PM
Country Clubhouse Fox & Hound

Dinner

Day Two

Wednesday February 25th

Implementation & Future

9:00AM - 2:00PM
Hallway of Laurel Rhon Meeting rooms

Information Table

8:00AM - 9:00AMBreak
Skyline Mt View Dining Room

Breakfast

8:30AM - 9:00AMConversation
Skyline Mt View Dining Room

Breakfast Chat

9:15AM - 10:45AMConversation
Rhon MN Rhon KL /Laurel F/G/H

Huddle Block 4

Morning interactive session

11:00AM - 12:30PMConversation
Rhon MN Rhon KL /Laurel F/G/H

Huddle Block 5

Morning interactive session

12:30PM - 2:00PMBreak
Skyline Mt View Dining Room

Lunch

Extended networking lunch break

2:00PM - 3:30PMConversation
Rhon MN Rhon KL /Laurel F/G/H

Huddle Block 6

Final conversation session

3:45PM - 4:00PMClosing
Skyline Mt View Dining Room

Closing Remarks

Conference summary and collective feedback

4:00PM - 7:00PMClosing
Skyline Mt View Dining Room

Closing Reception

Closing

At a Glance

Quick overview of all conference activities

Welcome Reception

Network with fellow attendees and speakers in a relaxed setting with refreshments.

Day Zero, 6:00 PM
Keynote Sessions

Two powerful keynote presentations setting the foundation and future vision.

Day 1 & 2
Meaningful Conversations

Six dedicated conversation blocks for deep discussions and collaborative learning.

Throughout Conference